Creativity - Competency
Definition: Creativity is the ability to generate original, valuable ideas by drawing on reflection, imagination, and continuous learning. It thrives in environments that are supportive, open to diverse perspectives, and structured to stimulate exploration, risk-taking, and thoughtful contemplation. Creative leaders not only develop their own ideas but also cultivate the creative potential of others through collaboration, inspiration, and cross-functional networking. True creativity adds value by producing innovative, unique solutions that are implemented, evaluated, and refined to solve real problems and drive meaningful impact.
360-Feedback Assessments Measuring Creativity:
Survey 1 (4-point scale; Competency Comments)
Survey 2 (4-point scale; Competency Comments)
Survey 3 (5-point scale; Competency Comments)
Survey 4 (5-point scale; radio buttons)
Survey 5 (4-point scale; words)
Survey 6 (4-point scale; words)
Survey 7 (5-point scale; competency comments; N/A)
Survey 8 (3-point scale; Agree/Disagree words; N/A)
Survey 9 (3-point scale; Strength/Development; N/A)
Survey 10 (Comment boxes only)
Survey 11 (Single rating per competency)
Survey 12 (Slide-bar scale)
Survey 13 (4-point scale; numbers; floating anchors)
Survey 14 (4-point scale; N/A)
Self-Comments: Do you have to complete a self-assessment or performance appraisal? If so, the
self-comments here may help.
What is Creativity?
Creativity is the ability to generate original, valuable ideas by drawing on reflection, imagination, and continuous learning. It thrives in environments that are supportive, open to diverse perspectives, and structured to stimulate exploration, risk-taking, and thoughtful contemplation. Creative individuals and leaders reduce barriers to innovation by asking reflective questions like "Why?" and "What if?", considering problems from multiple angles, and exploring assumptions before settling on solutions. They create space for others to share input, embrace unconventional ideas, and encourage iterative thinking rather than rushing to conclusions--preserving time for contemplation and experimentation.
At its core, creativity involves developing new and unique ideas that solve real problems and add tangible value. This includes discovering fresh approaches through careful observation and analysis, blending insights across domains, and envisioning possibilities beyond current constraints. Creative leaders foster imaginative thinking by engaging teams in brainstorming, crafting prompts that spark exploration, and facilitating training that enhances innovative capabilities. They help employees experience new and different things, building environments that stimulate curiosity and elevate morale. By encouraging freedom from risk and supporting unconventional approaches, they unlock the creative potential of individuals and teams.
True creativity is not just about ideation--it's about implementation, evaluation, and impact. Creative professionals conceive, test, and refine ideas, acknowledging both strengths and limitations while allocating resources to bring solutions to life. They inspire others to dream bigger, adapt strategies from outside the organization, and build bridges across departments to foster shared ownership. Through continuous learning and cross-functional networking, they create inventive solutions that improve efficiency, effectiveness, and collaboration. Ultimately, creativity drives meaningful change by solving difficult problems, enhancing team performance, and delivering innovative outcomes that matter. Core Components of Creativity
- Reflective: the internal cognitive processes that fuel insight and innovation. A reflective manager engages in deep thinking, asks probing questions, and reconsiders problems from multiple angles to uncover new possibilities.
- Developing: cultivating the creative potential of others and expanding the team's capabilities. A developing manager creates opportunities for employees to stretch, experiment, and learn through exposure to new experiences, training, and mentorship.
- Imaginative: the mental agility, vision, and conceptual playfulness that fuel idea generation. It's about envisioning possibilities that don't yet exist, reimagining current realities, and engaging in abstract or speculative thinking.
- New: the tangible output and originality of ideas that emerge from observation, analysis, and experimentation. It's about producing novel solutions, discovering fresh methods, and identifying opportunities for innovation through deliberate exploration.
- Unique: originality, distinctiveness, and the ability to break from convention. A manager strong in this dimension generates ideas that stand out for their freshness, surprise, and imaginative flair.
- Innovative: the application of creativity to solve problems or create value, especially under constraints. A manager who is innovative doesn't just generate ideas -- they shape them into workable solutions, products, or improvements.
- Implementation and Evaluation: the executional discipline of creativity -- turning ideas into reality and assessing their effectiveness. A manager strong in this area ensures that creative concepts don't remain theoretical; they are resourced, piloted, refined, and either scaled or retired based on thoughtful evaluation.
- Inspirational: how a manager sparks imagination, confidence, and bold thinking within individuals or teams. This dimension focuses on internal activation -- encouraging others to dream bigger, take creative risks, and believe in their potential.
- Networking: how a manager expands creative capacity by connecting people, ideas, and resources across boundaries. This dimension emphasizes external activation -- fostering creative exchange between departments, organizations, or industries.
- Adds Value: the impact of creativity -- how well ideas meet needs, solve problems, or improve systems. A manager strong in this area uses creativity to generate meaningful improvements for stakeholders, whether through efficiency, service quality, or user experience.
- Solves Issues/Problems: the active application of creativity to overcome challenges. It reflects a manager's ability to generate feasible, imaginative solutions to complex problems, often under constraints.
- Openness: reflects a manager's willingness to consider new ideas, embrace diverse perspectives, and create space for unconventional thinking. This dimension is relational and attitudinal -- focused on fostering a climate where creativity is welcomed and valued.
- Time for Contemplation: it's about giving individuals the time, autonomy, and quiet needed to think deeply, explore ideas, and let creativity unfold without pressure. Managers who prioritize contemplation protect creative bandwidth -- they avoid over-scheduling, build in buffer time, and encourage thoughtful reflection.
- Freedom from Risk: is about empowering individuals to try new things, take creative risks, and explore unconventional approaches without fear of failure or judgment. Managers who foster risk freedom create environments where mistakes are part of the process and innovation is encouraged even under uncertainty.
- Learning: the individual's cognitive expansion as a source of creative output. It reflects a manager's commitment to acquiring new knowledge, integrating insights, and transforming learning into imaginative contributions.
- Supportive: the environmental and relational conditions that allow creativity to flourish. A supportive manager doesn't just value creativity; they actively cultivate the space, culture, and confidence for it to thrive.
Why is Creativity important?
Creativity is essential in the workplace because it drives innovation, problem-solving, and adaptability--three pillars of organizational success in a rapidly changing world. When employees and leaders think creatively, they uncover fresh approaches to challenges, reframe constraints as opportunities, and generate solutions that are both effective and original. This leads to improved processes, differentiated products and services, and more resilient strategies. Creative workplaces also foster continuous learning and curiosity, encouraging individuals to ask deeper questions, explore assumptions, and apply new knowledge in meaningful ways.
Beyond innovation, creativity enhances collaboration, morale, and engagement. It creates space for diverse perspectives, imaginative exploration, and shared ownership of ideas, which strengthens team cohesion and trust. When organizations support creativity through open dialogue, time for contemplation, and freedom from risk, employees feel empowered to contribute boldly and authentically. This not only boosts performance and retention but also cultivates a culture where inspiration flows across departments, ideas are refined through feedback, and every voice has the potential to spark meaningful impact. How can I improve Creativity?
- Design supportive, open environments: Create spaces that encourage diverse perspectives, imaginative exploration, and psychological safety--where employees feel free to share unconventional ideas and take creative risks without fear of failure.
- Foster reflective thinking and curiosity: Encourage employees to ask questions like "Why?" and "What if?", explore assumptions, and consider problems from multiple angles to uncover new approaches and possibilities.
- Provide time and freedom for exploration: Allocate time for employees to pursue personally meaningful projects, experiment with new tools or methods, and iterate on ideas without rushing to final solutions.
- Facilitate creative development and learning: Offer training, workshops, and experiences that spark imagination and build innovative capabilities, while promoting continuous learning as a foundation for creative growth.
- Stimulate collaboration and cross-functional networking: Engage teams in brainstorming sessions, imaginative prompts, and cross-departmental dialogue to blend ideas from different domains and inspire fresh thinking.
- Support implementation and evaluation of ideas: Allocate resources to test and refine new solutions, acknowledge both strengths and weaknesses of creative outputs, and ensure ideas are translated into real-world impact that adds value to the organization.
What are the benefits of good Creativity?
- Drives innovation and competitive advantage: Creativity fuels the development of unique products, services, and strategies that differentiate a business in the marketplace.
- Improves problem-solving and adaptability: Creative thinking enables teams to navigate uncertainty, reframe challenges, and discover effective solutions under changing conditions.
- Enhances employee engagement and morale: Organizations that support creativity foster a sense of ownership, curiosity, and motivation, leading to higher job satisfaction and retention.
- Strengthens collaboration and cross-functional synergy: Creative environments encourage open dialogue and diverse input, breaking down silos and promoting shared ownership of ideas.
- Delivers measurable value and impact: Creativity leads to inventive solutions that improve efficiency, effectiveness, and long-term organizational performance.
What questions could be included on a 360-degree survey that measure Creativity?
The questionnaire items below will measure Creativity. These questions are grouped into different facets of creativity. When creating a 360-degree or other performance assessment, try to select one or two items from each group. Questions to include on your survey.
Creative Overall
- Is creative.
- Reduces barriers to creativity and innovation.
ReflectiveReflective creativity centers on the internal cognitive processes that fuel insight and innovation. A reflective manager engages in deep thinking, asks probing questions, and reconsiders problems from multiple angles to uncover new possibilities. This dimension emphasizes curiosity, contemplation, and the ability to pause and reframe assumptions. It involves learning from past experiences, envisioning alternative paths, and thinking beyond immediate constraints. Reflective creativity is often introspective and exploratory, focused on how ideas are formed, challenged, and refined through thoughtful analysis and imaginative inquiry.
- Is curious to find new solutions. Asks questions such as "Why?" and "What if?"
- Reflects on new learning to inspire imaginative thinking.
- Thinks beyond immediate constraints to envision alternative paths.
- Thinks about tasks or problems in new or different ways.
- Rethinks through solutions to find a better idea.
- Considers problems from multiple angles to uncover new approaches.
- Seeks to understand deeply the talents and abilities of members of the team.
- Reflects on past outcomes to inform more creative future decisions.
- Regularly asks probing questions to uncover deeper possibilities.
- Explores assumptions before settling on a solution.
- My supervisor encourages me to think creatively.
DevelopingDeveloping is outward-facing and growth-oriented. It focuses on cultivating the creative potential of others and expanding the team's capabilities. A developing manager creates opportunities for employees to stretch, experiment, and learn through exposure to new experiences, training, and mentorship. This dimension emphasizes empowerment, skill-building, and fostering a culture where creativity can flourish. Managers who "develop" their employees build systems and environments that help unlock strengths, broaden perspectives, and translate potential into creative output.
- Mentors individuals to expand their creative confidence and skillset.
- Ensures that employees have the opportunity to experience new and different things to spark their creativity.
- Helps develop the creative potential in employees.
- Identifies and develops unique strengths within the team to foster innovation.
- Provides stretch opportunities that challenge and grow creative thinking.
- Looks toward best practices from other high performing companies.
- Promotes cross-training to broaden creative perspectives and skills.
- Facilitates training that enhances imaginative and innovative capabilities.
- Strives to unlock the creativity talents of employees in the department.
ImaginativeImaginative creativity emphasizes the mental agility, vision, and conceptual playfulness that fuel idea generation. It's about envisioning possibilities that don't yet exist, reimagining current realities, and engaging in abstract or speculative thinking. An imaginative manager thrives on brainstorming, scenario-building, and reframing challenges in unconventional ways. This dimension is often intuitive and fluid, marked by the ability to pivot between ideas, inspire others through creative prompts, and adapt imaginatively to changing circumstances. It reflects the capacity to dream, visualize, and stretch beyond the known -- often before a concrete need arises.
- Uses fresh insights to reimagine existing approaches.
- Envisions possibilities beyond current constraints or norms.
- Engages the team in brainstorming sessions to develop creative ideas.
- Has a high degree of creativity and imagination.
- Imagines new products, services, or processes before they're needed.
- Creates imaginative prompts to inspire the team's idea generation.
- Uses imagination to create new solutions to problems.
- Quickly pivots between ideas in order to explore creative alternatives.
- Uses imaginative thinking to adapt to changing circumstances.
- Generates original concepts that challenge conventional thinking.
- Imagines future scenarios to guide innovative planning.
NewNew focuses on the tangible output and originality of ideas that emerge from observation, analysis, and experimentation. It's about producing novel solutions, discovering fresh methods, and identifying opportunities for innovation through deliberate exploration. A manager strong in this dimension channels creativity into actionable insights, new product lines, and improved systems. This dimension focuses on the emergence of something distinct, valuable, and previously unseen. It's grounded in discovery and application, often tied to external trends, stakeholder needs, and practical improvement.
- Creates a lot of new ideas.
- Creates new product lines.
- Produces novel and valuable solutions to problems.
- Explores new concepts and channels them into creative solutions.
- Discovers new ways of doing things through careful observation and analysis.
- Scans the external environment for creative practices and emerging trends.
- Invents new approaches when existing methods fall short.
- Generates new insights and understandings.
- Invents novel approaches that challenge standard practices.
- Reframes problems in novel ways to unlock new solutions.
UniqueUnique creativity emphasizes originality, distinctiveness, and the ability to break from convention. A manager strong in this dimension generates ideas that stand out for their freshness, surprise, and imaginative flair. These ideas often blend unrelated concepts, challenge familiar patterns, and reflect a personal creative lens. This "unique" dimension is about the novelty and distinctiveness of the idea itself -- how different, unexpected, or unconventional it is. Itâs often exploratory and expressive, focused on pushing boundaries and shifting perspectives, regardless of whether the idea is immediately practical or implementable.
- Combines unrelated ideas to form unexpected connections.
- Generates new ideas and solutions.
- Contributes ideas that stand out for their originality and impact.
- Brings a unique creative lens to problem-solving and planning.
- Willing to break the boundaries and think outside the box to find creative solutions.
- Able to generate new ideas and think outside the box.
- Generates ideas that surprise, delight, or shift perspectives.
- Consistently brings fresh, unconventional ideas to the table.
- Breaks from the familiar patterns to uncover radically different possibilities.
- Blends ideas from different domains to spark innovation.
InnovativeInnovative emphasizes the application of creativity to solve problems or create value, especially under constraints. A manager who is innovative doesn't just generate ideas -- they shape them into workable solutions, products, or improvements. This dimension reflects adaptability, improvisation, and strategic integration of new approaches. Innovative ideas may still be original, but they are also functional, valuable, and context-aware, often emerging in response to specific challenges or opportunities.
- Explores novel ideas.
- Adapts innovative strategies from other industries to fit team context.
- Innovates creatively when faced with ambiguity or constraints.
- Able to innovate valuable ideas for new products.
- Able to innovate valuable ideas to solve problems.
- Able to create innovative products even when under specific constraints and requirements.
- Able to improvise solutions as necessary.
- Drives innovation by integrating perspectives from multiple teams.
Implementation and EvaluationImplementation and Evaluation focuses on the executional discipline of creativity -- turning ideas into reality and assessing their effectiveness. A manager strong in this area ensures that creative concepts don't remain theoretical; they are resourced, piloted, refined, and either scaled or retired based on thoughtful evaluation. This dimension emphasizes follow-through, feedback, and learning loops -- it's about making creativity operational. It includes planning, testing, and iterating, as well as providing constructive critique to improve outcomes. The core question here is: "Did we implement the idea well, and what did we learn from it?"
- Conceives, implements and evaluates ideas.
- Translates creative concepts into actionable plans and deliverables.
- My department implements my creative ideas.
- Allocates resources to support the implementation of new solutions.
- Ensures that creative ideas move beyond discussion into real-world application.
- Provides constructive criticism as critiques of newly created ideas/products.
- Evaluates creative initiatives for effectiveness, feasibility, and impact.
- Provides thoughtful feedback to refine and improve new ideas or products.
- Acknowledges both the good and the bad parts of newly created ideas/products.
InspirationalInspirational creativity is primarily emotional and motivational. It's about how a manager sparks imagination, confidence, and bold thinking within individuals or teams. This dimension focuses on internal activation -- encouraging others to dream bigger, take creative risks, and believe in their potential. Inspirational managers lead by example, pose thought-provoking questions, and cultivate a climate where creativity feels safe and exciting. Their influence is often personal, relational, and rooted in modeling imaginative behavior that others want to emulate.
- Is creative and inspirational.
- Inspires creativity in their team.
- Enhances creativity in the workplace.
- Invites others to dream bigger and think differently.
- Is able to bring out the best from creative and talented people.
- Poses thought-provoking questions that spark new ideas.
- Motivates others to pursue bold, imaginative ideas.
- Leads by example with imaginative thinking and innovative action.
NetworkingNetworking is relational and structural. It's about how a manager expands creative capacity by connecting people, ideas, and resources across boundaries. This dimension emphasizes external activation -- fostering creative exchange between departments, organizations, or industries. Networking managers build bridges, facilitate forums, and leverage diverse perspectives to fuel innovation. Their impact comes from orchestrating collaboration and idea flow, not just inspiring individuals but enabling systems to think creatively together.
- Communicates directly with others regardless of department, rank or position.
- Fosters a culture of creative exchange beyond team silos.
- Adapts creative strategies from outside the organization to fit the team's needs.
- Leverages interdepartmental connections to fuel creative solutions.
- Facilitates forums for exchanging creative ideas across roles and disciplines.
- Fosters collaboration across teams to spark new ideas or creative breakthroughs.
- Engages with other departments to enhance creativity.
- Bridges departmental divides to foster shared creative ownership.
- Collaborates across teams to generate fresh ideas.
- Connects with peers across functions to spark new thinking.
- Participates in industry networks to stay attuned to emerging ideas.
- Builds creative bridges between teams.
- Works across departments to stimulate creative ideas.
- Facilitates creative exchange across organizational boundaries.
Adds ValueAdds Value emphasizes the impact of creativity -- how well ideas meet needs, solve problems, or improve systems. It's less about the process and more about the result. A manager strong in this area uses creativity to generate meaningful improvements for stakeholders, whether through efficiency, service quality, or user experience. This dimension is about relevance, utility, and benefit. The core question here is: "Did the creative idea make a difference, and for whom?"
- Adds value to the department/organization.
- Finds creative ways to meet the needs of stakeholders.
- Designs inventive solutions that improve efficiency or effectiveness.
- Creates ideas that add value.
- Finds creative ways to meet the needs of patients.
- Reimagines systems to enhance performance and adaptability.
- Identifies opportunities to improve systems and processes.
- Tailors creative solutions to deliver meaningful outcomes for users, clients, or patients.
- Uses creativity to streamline workflows and reduce friction.
- Develops imaginative approaches that better serve stakeholder needs.
- Identifies creative opportunities to optimize operations.
Solves Issues/ProblemsSolves Issues/Problems emphasizes the active application of creativity to overcome challenges. It reflects a manager's ability to generate feasible, imaginative solutions to complex problems, often under constraints. This dimension is outcome-oriented -- focused on using creative thinking to resolve issues, improve systems, and deliver results. A manager strong in this area doesn't just welcome ideas; they deploy them to make progress. It's about creative problem-solving as a functional skill, where innovation meets execution.
- Develops solutions to challenging problems.
- Is willing to enlist others to help create new solutions to existing problems.
- Creatively solves difficult problems.
- Creates feasible solutions to problems.
- Creates an environment that supports creative thinking and problem solving.
- Finds creative ways to solve problems and issues.
- Uses knowledge and problem solving to find creative solutions.
OpennessOpenness reflects a manager's willingness to consider new ideas, embrace diverse perspectives, and create space for unconventional thinking. This dimension is relational and attitudinal -- focused on fostering a climate where creativity is welcomed and valued. A manager strong in this area doesn't necessarily solve the problem themselves, but they invite and support the creative contributions of others. It's about psychological safety, curiosity, and the ability to suspend judgment in favor of exploration.
- Invites diverse viewpoints to challenge conventional thinking.
- Creates space for others to share creative input.
- Open to new ideas.
- Embraces unexpected or unconventional ideas.
- Open to new ideas and understanding.
- Encourages and receives imaginative ideas from team or peers.
- Is open to creative ideas.
Time for ContemplationTime for Contemplation is about giving individuals the time, autonomy, and quiet needed to think deeply, explore ideas, and let creativity unfold without pressure. This dimension supports curiosity-driven inquiry, iterative thinking, and self-directed exploration. Managers who prioritize contemplation protect creative bandwidth -- they avoid over-scheduling, build in buffer time, and encourage thoughtful reflection. The focus is on internal incubation and the conditions that allow ideas to mature.
- Builds buffer time into schedules to allow for reflection and idea development.
- Avoids over-scheduling to preserve space for imaginative exploration.
- Allows employees to work a certain percentage of time on projects that personally interest them.
- Encourages employees to pursue curiosity-driven projects.
- Allows for iterative thinking rather than rushing to final solutions.
- Provides autonomy for individuals to explore ideas beyond their immediate tasks.
- Creates opportunities for self-directed creative inquiry.
- Provides employees with free time to be able to be creative.
- Respects the need for quiet time to support deep creative thinking.
Freedom from RiskFreedom from Risk is about empowering individuals to try new things, take creative risks, and explore unconventional approaches without fear of failure or judgment. This dimension supports bold experimentation, confidence-building, and learning through trial and error. Managers who foster risk freedom create environments where mistakes are part of the process and innovation is encouraged even under uncertainty. The focus is on external action and the permission to stretch beyond the familiar.
- Creates space for developing ideas and refining them through iteration.
- Encourages team members to experiment and learn from creative risks.
- Pushes beyond familiar territory to explore new creative directions.
- Helps team members develop confidence to take risks and create new ideas/products.
- Gives employees the freedom to experiment and take risks.
- Encourages exploration of unconventional approaches.
- Gives employees a high degree of freedom to be creative.
- Allows employees to experiment with procedures/equipment to find creative solutions.
LearningLearning within the creativity dimension emphasizes the individual's cognitive expansion as a source of creative output. It reflects a manager's commitment to acquiring new knowledge, integrating insights, and transforming learning into imaginative contributions. This dimension is internally driven -- focused on how development, curiosity, and continuous learning fuel originality. A manager strong in this area models intellectual growth, synthesizes new information into creative designs, and treats learning as the engine of innovation.
- Transforms learning into creative output.
- Transforms learning into creative insight, showing how development leads to invention.
- Pursues continuous learning as a foundation for generating creative outcomes.
- Synthesizes learned information into innovative designs.
- Engages in continuous development to expand creative capacity through learning.
- Applies newly acquired knowledge to generate original ideas.
- Sees learning as the engine of creativity, fueling fresh perspectives and novel ideas.
- Demonstrates a commitment to ongoing learning, recognizing that creativity stems from new knowledge and experiences.
- Uses learning as a springboard for imaginative and original contributions.
- Committed to continuous learning; understanding that creative outcomes are derived from learning experiences.
SupportiveSupportive emphasizes the environmental and relational conditions that allow creativity to flourish. It reflects a manager's ability to create psychological safety, foster inclusive dialogue, and provide tools and structures that enable others to express and develop ideas. This dimension is externally driven -- focused on how the manager empowers the team, builds trust, and facilitates creative exchange. A supportive manager doesn't just value creativity; they actively cultivate the space, culture, and confidence for it to thrive.
- Fosters a creative culture that drives team engagement and productivity.
- Creates an environment that supports creativity and innovation.
- Supports idea development from spark to implementation.
- Gives employees a sense of security that their ideas will be supported.
- Creates an atmosphere where creative energy thrives.
- Supports team-building and communication to foster a creative environment.
- Creates space for every voice to contribute creatively.
- Introduces tools and frameworks that support creative thinking.
Stimulation of Creativity
- Seeks out diverse viewpoints to enrich creative problem-solving.
- Introduces creative practices that elevate team collaboration and morale.
- Uses tension as a catalyst for creative progress.
- Designs environments that stimulate imaginative exploration.
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