Persuasion and Influence - Competency
Definition: Persuasion and Influence is the ability to strategically inspire action, shape perspectives, and drive alignment by communicating compelling messages rooted in vision, expertise, and integrity. It involves influencing attitudes and behaviors through deep audience understanding, emotional connection, and fact-based arguments while adapting communication styles and negotiation tactics to shifting dynamics. Strong persuasion and influence foster trust, broaden thinking, and build coalitions that support innovative change and long-term organizational goals.
360-Feedback Assessments Measuring Persuasion and Influence:
Survey 1 (4-point scale; Competency Comments)
Survey 2 (4-point scale; Competency Comments)
Survey 3 (5-point scale; Competency Comments)
Survey 4 (5-point scale; radio buttons)
Survey 5 (4-point scale; words)
Survey 6 (4-point scale; words)
Survey 7 (5-point scale; competency comments; N/A)
Survey 8 (3-point scale; Agree/Disagree words; N/A)
Survey 9 (3-point scale; Strength/Development; N/A)
Survey 10 (Comment boxes only)
Survey 11 (Single rating per competency)
Survey 12 (Slide-bar scale)
Survey 13 (4-point scale; numbers; floating anchors)
Survey 14 (4-point scale; N/A)
Self-Comments: Do you have to complete a self-assessment or performance appraisal? If so, the
self-comments here may help.
What is Persuasion and Influence?
Persuasion and Influence in a manager is the strategic capacity to guide, inspire, and align others through compelling communication rooted in insight, credibility, and vision. Effective managers anticipate challenges and trends, crafting messages that connect with employee values and aspirations while creating emotional resonance and intellectual clarity. They engage others not by force or authority alone, but by adapting their influence strategies to audience needs, using evidence-backed arguments, and sharing meaningful insights that shift mindsets and foster commitment. Whether navigating change, negotiating priorities, or advocating for long-term goals, these managers build coalitions, elevate perspectives, and lead with conviction in a way that encourages thoughtful action and sustained engagement.
As change agents, managers who excel in persuasion and influence create environments where people feel heard, understood, and motivated to grow. They recognize the power of interpersonal rapport, consensus-building, and ethical leadership, framing proposals around shared benefits while upholding integrity and professionalism. Their influence is not situational (it's strategic and principled) anchored in deep situational awareness, audience understanding, and a clear sense of purpose. This competency allows managers to unify diverse viewpoints, promote innovative solutions, and drive impactful results, ultimately shaping a culture where transformational ideas take root and progress accelerates with clarity and trust. Why are Persuasion and Influence Skills important?
Persuasion and Influence are critical to organizational success because they enable leaders and employees to gain buy-in, drive strategic initiatives, and foster alignment across diverse stakeholders. By communicating a compelling vision grounded in insight, credibility, and emotional resonance, individuals can rally teams around shared goals and inspire actionâeven in the face of resistance or uncertainty. These skills help organizations navigate change, negotiate complex decisions, and build strong relationships internally and externally, ultimately enhancing trust, agility, and long-term impact.
In rapidly evolving markets, persuasion and influence empower organizations to present innovative ideas persuasively, earn support for transformation efforts, and unify efforts across departments or functions. Effective influencers adapt to their audience, use data and empathy to deepen understanding, and ensure voices are heard while maintaining strategic focus. This creates a culture of constructive dialogue, confident leadership, and meaningful engagement that strengthens both performance and resilience. How can I improve my Persuasion and Influence skills?
- Know Your Audience Deeply: Understanding the audience's values, motivations, and concerns allows managers to tailor their message in ways that resonate and build trust. This includes listening actively, observing team dynamics, and crafting communication that aligns with both individual and organizational priorities.
- Communicate with Clarity and Confidence: Managers should use storytelling, relatable examples, and solid evidence to articulate ideas that are both inspiring and understandable. Confidence paired with authenticity helps establish credibility and invites others to engage with conviction rather than compliance.
- Practice Situational Awareness: Adapting your influence strategy based on cultural, organizational, and emotional cues makes messages more effective and avoids missteps. By recognizing the right time, tone, and approach, managers can adjust delivery styles to match the moment and the stakeholders involved.
- Engage in Thoughtful Planning: Strategic communication isn't spontaneousâitâs sequenced, intentional, and often coordinated with others to amplify the message. Managers can shape stronger influence by crafting clear messaging arcs, timing their delivery for maximum receptivity, and reinforcing it through trusted voices.
- Lead with Integrity and Expertise: Influence grounded in ethical conviction and subject matter knowledge earns respect and sustains long-term buy-in. Managers who consistently model professionalism and openness build reputational authority that makes others more receptive to their ideas and leadership.
- Create Space for Reflection and Ownership: Influence deepens when people discover insights themselves. Managers can guide conversations by asking probing questions, inviting input, and encouraging others to connect the dotsâleading to internal motivation and sustainable commitment to change.
How is Persuasion and Influence a core competency of managers?
Persuasion and Influence is a core competency of managers because it empowers them to inspire action, shape strategic alignment, and guide others through change with clarity and credibility. Managers skilled in this area translate complex goals into compelling narratives, leveraging insight, emotional connection, and evidence-based reasoning to rally their teams. They cultivate trust through consistent integrity and communicate with adaptabilityâadjusting their approach to different audiences, dynamics, and challenges.
This competency also enables managers to build coalitions, foster collaboration across diverse perspectives, and negotiate effectively, turning potential resistance into productive dialogue. Whether advocating for a new initiative, navigating uncertainty, or reinforcing shared values, persuasive leaders broaden thinking and activate momentum. Ultimately, persuasion and influence help managers move ideas from intention to execution, creating a culture of engagement, resilience, and strategic impact. Examples for describing and communicating an image of the problem to help employees better understand the issue.
Painting a vivid mental picture can be a powerful way to align teams and move people to action. Here are a few examples where a manager might use that kind of visualization to great effect:
- Describing a Customer's Experience
If customer satisfaction is slipping. Rather than citing data alone, a manager might say: "Imagine you just ordered a product online. You're excited, but the box arrives late, the packaging is damaged, and no one responds to your email. Now, think about how that would color your impression of the company."
This mental image helps employees connect emotionally with the stakes behind their daily tasks and why quality and responsiveness matter.
- Visualizing the Impact of Inefficiency
If addressing workflow bottlenecks, a manager might describe the process like this: "Picture a highway during rush hour. Everyone's trying to get home, but there's one lane open and traffic is at a standstill. That's what our current approval system feels like to our team."
This metaphor allows employees to grasp the frustration and urgency in a relatable way.
- Framing a Vision of Success
Instead of just setting performance targets, a manager might say: "Imagine walking into our office a year from now. There's energy in the room, our team is known across the company for excellence, and new clients are lining up to work with us because of what we've built together."
This kind of storytelling creates excitement and a shared vision for the future.
The beauty of this approach is it taps into imagination, not just intellect - making the message stick. Examples for reframing the issue to persuade employees to do things differently.
Changing how people process inputs is all about shifting perspective - helping them reframe the issue in a new way so it leads to different decisions or actions. Here are a few examples of how a manager might pull that off:
- Reframing Metrics to Drive Behavior
Instead of emphasizing raw sales numbers, a manager might say, "Let's look at the number of customer referrals you generate, not just your total revenue. That tells us you're not only closing deals - but leaving people so thrilled they're spreading the word."
This shift changes how employees value customer relationships and influences them to focus more on long-term satisfaction.
- Redirecting Attention Toward Opportunity, Not Threat
When rolling out a change, a manager could frame it like: "This isn't about what we might lose - it's about what we stand to gain. Picture yourself gaining new skills that give you more control over your career."
This moves the input from fear-based thinking to growth-oriented thinking, sparking more engagement.
- Changing What "Success" Looks Like
Suppose a team is stuck chasing perfection and missing deadlines. The manager might say: "Imagine a prototype you can deliver by Friday - not perfect, but functional. Getting early feedback will make our final version far stronger."
This subtle shift in how they evaluate output nudges the team to act quicker and embrace iteration.
In each case, the manager is reshaping how employees interpret the situation - without issuing a direct command. It's influence through a cognitive lens. How are Persuasion and Influence important in business?
Persuasion and Influence are essential in business because they enable the alignment of employees, foster collaboration, and are a catalyst for change across diverse teams, clients, and stakeholders. Leaders and employees who possess these skills can effectively communicate a compelling vision, address resistance, and build trust -- ensuring that initiatives gain traction and support. Whether negotiating deals, launching new strategies, or rallying a team around shared goals, the ability to influence with integrity and clarity creates momentum and facilitates execution.
Moreover, these skills enable businesses to respond to market shifts with agility, gain buy-in for innovation, and cultivate environments where ideas are shared, debated, and refined. Managers who understand their audience, communicate with empathy and confidence, and adapt their approach strategically tend to mobilize people, shape outcomes, and achieve long-term impact. In today's fast-paced landscape, persuasion and influence aren't just soft skills -- they're strategic assets that turn potential into performance. What questions could be included on a 360-degree survey that measure persuasion and influence?
The questionnaire items below will measure persuasion and influence. These questions are grouped into different facets of this competency. When creating a 360-degree or other performance assessment, try to select one or two items from each group. Questions to include on your survey.
Change AgentChange Agent behavior reflects the ability to influence others to rethink beliefs, adopt new behaviors, or engage in transformative actions - particularly when facing resistance. This form of adaptability relies on persuasive strength and emotional intelligence to move people from reluctance toward buy-in, often around challenging, unfamiliar, or even unpopular initiatives. Whether it's shifting team mindsets, reframing hesitation into opportunity, or catalyzing commitment to a new way of working, a Change Agent brings people along by actively altering how they think, feel, or act about change.
- Gets people to change their minds and alter the way they do things.
- Gets employees to change the way they process inputs.
- Overcomes employees' resistance to change and action.
- Gets others to adopt new positions or ways of doing things.
- Moves employees from being afraid of change to having a growth-oriented mindset, sparking more employee engagement.
- Changes the attitudes, behaviors, and beliefs of others.
- Understands how employees will react to new/proposed changes.
- Encourages employees to consider the merits of an unpopular change recently implemented.
- Persuades others to perform tasks that are viewed as difficult or undesirable.
- Is able to change other people's thoughts, beliefs, and actions.
VisionaryVisionary behavior centers on painting a compelling, future-oriented narrative that mobilizes others through purpose, inspiration, and alignment. This dimension of influence focuses on anticipating what's next - be it trends, challenges, or opportunities - and translating that foresight into vivid, energizing language that helps others see their place within a larger mission. Visionaries use metaphors, storytelling, and forward-thinking strategy to turn abstract ideas into shared direction, consistently reinforcing momentum toward bold, collective outcomes. Their persuasion lies in crafting a future worth striving for and connecting individuals emotionally and practically to that future.
- Anticipates future trends and communicates their implications in a way that energizes and prepares the team.
- Inspires others by articulating how individual roles contribute to a greater organizational purpose.
- Builds coalitions by enrolling influential voices in shaping and communicating the vision.
- Uses compelling analogies and metaphors to make abstract goals tangible and relatable.
- Helps employees envision their future success within the team's broader achievements.
- Champions change by framing it as an opportunity to lead, not just adapt.
- Regularly celebrates progress toward the vision, reinforcing momentum and belief in the journey.
- Weaves goals and objectives into a larger story to create a vision for the employees of the future.
- Describes a vision for the future in vivid detail so that employees can see where the department should be.
- Reframes obstacles and challenges into opportunities for growth.
- Illuminating the path forward for others to follow.
Insight SharingInsight Sharing persuades through resonance rather than redirection. This behavior centers on using personal stories, lived experiences, or emotionally compelling narratives to help others better understand an issue, build trust, or visualize a successful path forward. Rather than confronting resistance directly, Insight Sharing illuminates perspectives and fosters connection - encouraging reflection, alignment, and confidence. It's about inspiration through clarity and emotional relevance, creating the "aha!" that often precedes meaningful action.
- Shares relevant personal experiences to illustrate effective approaches and guide decision-making.
- Uses real-life examples to foster understanding and encourage thoughtful action.
- Creates a compelling message that is persuasive.
- Gives examples of personal experiences to employees to help persuade them of the correct course of action.
- Describes the issue in terms of the customer's experience to help create a mental image for employees to connect emotionally to issues facing customers.
- Uses storytelling as an effective means of persuasion.
- Draws on personal insights to inspire and inform employee choices.
Expand PerspectivesExpand Perspectives, by contrast, focuses on broadening thinking in the present - helping individuals see challenges or decisions from new angles. It's about introducing alternative viewpoints, experiences, or data to encourage reflection, questioning, and cognitive stretch. Rather than offering a singular path forward, this behavior facilitates exploration and thoughtful reconsideration, aiming to shift mindsets through exposure and dialogue. The influence comes not from rallying around a singular vision, but from creating space for discovery and personal insight that reshapes how others think, learn, and ultimately act.
- Persuades others to consider alternative points of view.
- Exposes employees to new information, observations, or experiences to influence their thinking.
- Creates an environment where employees can explore new ideas and evolve their approach to problem-solving.
- Persuades others to adopt new views and perspectives.
- Encourages employees to broaden their perspective through new insights, experiences, and reflective learning.
- Facilitates opportunities for employees to engage with fresh perspectives and deepen their understanding.
- Helps employees shift perspectives and frame information in a new way.
StrategicStrategic behavior in the Persuasion and Influence dimension is about aligning influence efforts with broader objectives, future trends, and systemic leverage points. It focuses on anticipating dynamics, shaping long-term narratives, and adapting approaches to ensure that influence is not just situational, but purposefully directed toward enduring organizational goals. This includes tailoring messages by stakeholder, optimizing tactics to overcome resistance, and connecting individual action to high-level strategy - ensuring every persuasive effort moves the bigger picture forward.
- Anticipates objections and proactively adjusts messaging to address concerns while maintaining focus on desired outcomes.
- Able to express own goals and needs.
- Strategically connects individual and team objectives to market trends.
- Strategically shapes communication to align with broader business priorities, ensuring that influence efforts support long-term organizational goals.
- Convinces department employees of the soundness of a strategic plan.
- Identifies key stakeholders and tailors influence strategies to each, maximizing impact and coalition-building.
- Adapts influence strategy based on results and changing dynamics, continuously optimizing the approach.
- Takes a long-term view and acts as a catalyst and champion of change.
- Employs strategies and tactics to move parties to new positions.
ExpertiseExpertise relies on knowledge as the core persuasive asset. It's about demonstrating a deep command of a subject and using that mastery to educate, guide, and influence others. The strength of influence here flows from the ability to explain complex ideas clearly, apply data effectively, and offer grounded, insightful recommendations. A person demonstrating expertise often shapes decisions by consistently adding value through substance - becoming the trusted advisor who mentors, equips, and persuades through capability.
- Is a high performance salesperson.
- Mentors others by sharing expertise in ways that develop capability and deepen buy-in.
- Anticipates questions and provides well-reasoned, evidence-backed responses that reinforce the strength of their position.
- Serves as a go-to resource within the organization, shaping opinions through consistent, reliable expertise.
- Demonstrates deep subject matter knowledge through clear, confident explanations that build trust.
- Exhibits expertise in the matter and is able to convince others in the best course of action.
- Is an excellent spokesperson for the department/company.
- Leverages industry insights and benchmarks to support persuasive arguments and strategic recommendations.
- Translates complex technical or strategic issues into accessible language that motivates action.
Argument and DebateArgument and Debate focuses on clarifying ideas, challenging assumptions, and influencing thinking through structured reasoning. It emphasizes logic, evidence, and empathetic engagement to explore opposing viewpoints, resolve misunderstandings, and co-create stronger outcomes. This behavior thrives in settings where the goal is understanding, persuasion, or resolution through intellectual clarity and respectful challenge. Itâs about constructing thoughtful positions, engaging in constructive friction, and reframing disagreement as an opportunity for growth and mutual insight.
- Knows how to win an argument.
- Is aware of boundaries and limits on interactions to prevent disputes.
- Persuades others through effective argument, debate, and discussion.
- Constructs well-reasoned arguments that balance logic, evidence, and empathy to influence outcomes
- Deconstructs complex or emotionally charged topics into manageable points to guide rational decision-making.
- Uses logic and reason to persuade and influence others.
- Engages in constructive debate to clarify assumptions, challenge ideas, and co-create stronger solutions.
- Makes effective arguments.
- Uses persuasive dialogue to redirect unproductive conflict into collaborative problem-solving.
- Listens actively to opposing viewpoints and responds with thoughtful counterarguments rather than defensiveness.
- Reframes disagreements as a path to better understanding, clarity and trust.
NegotiatesNegotiates emphasizes collaborative problem-solving aimed at reaching agreement and shared outcomes. It involves navigating competing interests, balancing assertiveness with flexibility, and adapting strategies based on stakeholder dynamics. Whereas Argument and Debate seeks to shape beliefs or clarify truths, Negotiates seeks to align goals and build consensus - often with a tactical awareness of power, leverage, and long-term relationship outcomes. Success in negotiation hinges on strategic empathy, stakeholder management, and a readiness to creatively bridge gaps in interest or expectation.
- Builds trust by framing negotiations around shared goals and mutual value, not just positional wins.
- Uses persuasive questioning and active listening to surface hidden interests and unlock creative solutions.
- Negotiates with others to obtain consensus.
- Balances assertiveness and collaboration to reach outcomes that align with both organizational priorities and stakeholder interests.
- Prepares thoroughly for negotiations by anticipating objections, identifying leverage points, and mapping paths to agreement.
- Negotiates decisions that impact the organization.
- Adjusts communication style and tactics based on counterpart dynamics to maintain engagement and forward momentum.
- Focuses negotiations on decision makers.
PlanningPlanning emphasizes the tactical orchestration of influenceâhow, when, and through whom a message or proposal is delivered. It involves sequencing communication, gathering input to reduce friction, preparing visuals or metaphors to enhance clarity, and coordinating trusted allies to reinforce key messages. While strategic influence paints the "why" and "where," planning ensures the âhowâ is executed with precision. It's about building persuasion brick by brick so that each moment of influence is deliberate, audience-specific, and grounded in readiness.
- Identifies decision-making inflection points and plans interventions that shape outcomes without forcing consensus.
- Designs communication strategies that sequence information logically, building understanding and commitment step by step.
- Engages in careful planning and preparation before communicating or proposing new ideas/projects.
- Coordinates with allies in advance to ensure messaging is reinforced by trusted voices.
- Sets the proper context for employees to make the best decisions.
- Prepares visual aids, storytelling elements, or analogies in advance to reinforce complex points.
- Prepares influential and convincing reports.
- Gathers data and stakeholder perspectives in advance to anticipate resistance and tailor persuasive approaches.
- Develops key messages and timing to maximize receptivity and impact across different stakeholders.
ConvictionsConvictions reflects a leader's values-driven resolve -- the willingness to uphold personal and organizational principles even when facing resistance, unpopularity, or pressure to conform. It is a powerful influence trait rooted in moral clarity and long-term purpose, where decisions and actions are guided by deeply held beliefs rather than expedience. A person strong in Convictions persuades by embodying ethical consistency, inspiring others to align with a purpose greater than immediate outcomes. Their impact comes from being steadfast, principled, and unafraid to challenge the status quo in service of integrity.
- Uses values-based language to inspire alignment and a shared sense of purpose among team members.
- Steadfast in beliefs and not easily influenced by others.
- Models moral clarity by making decisions that reflect personal and organizational identity.
- Understands the core values and beliefs of the team members.
- Maintains strong convictions to convey the importance of their beliefs/values.
- Defends the long-term vision against short-term pressures that compromise integrity or purpose.
- Does not sacrifice personal values to try to win over others.
- Advocates consistently for decisions aligned with ethical and organizational values, even when unpopular.
- Stands firm on principles, even when under pressure to compromise for short-term gain.
- Engages in difficult conversations with honesty and respect, guided by core beliefs rather than tactical advantage.
AuthoritativeAuthoritative draws its persuasive power from presence, credibility, and perceived stature. Rather than leaning heavily on technical mastery, it's more about commanding respect, often through a strong reputation, confident demeanor, or organizational standing. This style influences by projecting confidence and decisiveness, often establishing direction through gravitas. Authority persuades because others believe in the individualâs leadership, character, and ability to steer the way forwardâeven when expertise may be implicit or broad rather than deep.
- Has an air of credibility and authority in interactions with others.
- Maintains a high personal and professional reputation.
- Is viewed as authoritative, professional, and experienced.
- Is viewed by others as someone with credibility and authority.
- Persuades others through the use of power, credibility, and authority.
- Has the support of the team members.
- Maintains a high reputation within the department/organization.
- Uses a high personal reputation to gain acceptance from others for a point of view.
InfluentialInfluential behavior reflects an individual's ability to shape outcomes through presence, charisma, and goal-oriented momentum. It's about mobilizing others to act; often decisively; by leveraging confidence, credibility, and sometimes positional authority. The emphasis is on effectiveness: getting others to align with a direction, complete goals, or raise performance standards, even when the internal commitment may not be deeply emotional or reflective. This form of influence can be powerful, especially when coupled with credibility and clarity, but it may sometimes operate more at the behavioral level -- moving people to act, comply, or perform.
- Has excellent influencing/negotiating skills.
- Is a charismatic speaker able to influence others to exceed performance standards.
- Able to influence others to meet certain goals.
- Successfully wields influence over others.
- Skilled in shaping the opinions of others.
- Influences others to complete tasks and goals.
PersuasivePersuasive emphasizes engaging others in a way that leads to genuine belief shift and emotional alignment with the message. It involves active listening, reframing arguments around shared interests, and using narrative, empathy, and logic to spark internal motivation. Where influence might move someone to act, persuasion aims to move them to care. A persuasive person doesn't just generate compliance -- they cultivate conviction. It's a slower burn, but often more enduring, because it connects action to shared meaning and voluntary buy-in.
- Attempts to persuade others rather than simply control them.
- Cultivates advocates for the project to help spread the word through their peers.
- Frames proposals in terms of shared benefits, linking outcomes to what matters most to the audience.
- Uses influence to shape thinking, not just actions - prompting reflection, reconsideration, or belief shifts.
- Reinforces key messages through repetition, storytelling, and strategic emphasis, making them memorable and actionable.
- Engages others with logic, empathy, and enthusiasm to inspire voluntary commitment to ideas and initiatives.
- Works to persuade others.
- Listens actively and adapts messaging to resonate with different viewpoints without diluting the core message.
Strong CharacterStrong Character emphasizes integrity in action and presence, grounded in humility, self-awareness, and emotional steadiness. This trait is about how a leader shows up -- modeling accountability, professionalism, and respect under pressure. Where Convictions influence by anchoring to beliefs, Strong Character influences by setting an example that earns trust. It persuades not by argument, but by embodiment: doing what's right, even in discomfort; standing tall with quiet strength; and maintaining dignity while inviting others to do the same. Itâs less about defending values than living them visibly and consistently.
- Is calm and avoids emotional outbursts.
- Responds to challenges with composure, modeling emotional steadiness during uncertainty or conflict.
- Protects the dignity and voice of others in group settings, even when disagreeing.
- Earns the respect of employees by consistently doing what they ask of others - modeling the behavior they wish to see.
- Demonstrates consistent integrity and professionalism, earning the respect and trust of others.
- Admits mistakes openly and takes accountability, reinforcing a culture of trust and honesty.
- Exhibits good sense and moral character.
- Advocates for what is right-not just what is popular-while respecting opposing views.
- Serves as a role model through consistently high standards of behavior and performance.
Fact OrientedFact Oriented persuasion is rooted in evidence and logical rigor. It prioritizes the use of verified data, measurable outcomes, and clearly supported arguments to earn credibility and influence others. This behavior excels in environments where objectivity, transparency, and analytical clarity are paramount. It often helps build trust by showing consistency, staying grounded in facts during emotional or high-stakes conversations, and presenting multiple perspectives before landing on a conclusion. Ultimately, it persuades by making complexity concrete -- bridging understanding through specificity and proof.
- Confronts individuals with information about their beliefs and values.
- Objectively presents multiple viewpoints before guiding others toward a well-supported conclusion.
- Uses clear examples and measurable results to support arguments, making complex issues more tangible.
- Aligns proposals with factual trends or performance benchmarks to underscore relevance and urgency.
- Always provides specifics and facts to backup arguments.
- Stays focused on evidence even in emotionally charged discussions, modeling composure and integrity.
- Grounds recommendations in data and evidence, enhancing credibility and trust in decision-making.
- Uses knowledge and charisma rather than position, power, or coercion to influence others.
- Frames difficult feedback or challenges in terms of observed behaviors and verifiable impact.
ConsensusConsensus behavior centers on facilitating group alignment through inclusive, outcome-focused engagement. It emphasizes bringing diverse stakeholders into the decision-making process, gaining participation, and actively forging agreement around shared goals. The influence here flows from collaboration and structured coalition-building -- persuading others by helping them feel heard, respected, and part of the solution. It's more strategic than relational: achieving agreement to move forward, often in the face of conflicting interests.
- Seeks to obtain consensus or compromise.
- Ensures stakeholders are involved in the decision-making process.
- Identifies key stakeholders and solicits them for their help.
- Gains participation by others to accomplish goals.
- Gains acceptance from employees for new ways of working.
- Seeks the acceptance by others of their point of view.
- Obtains the support of others to accomplish goals.
- Forges a consensus among individuals who have a diversity of opinions and interests.
CommunicationCommunication emphasizes how a message is crafted and delivered to achieve clarity, impact, and influence. It focuses on the sender's ability to shape content -- whether through written reports, spoken presentations, or interpersonal dialogue -- in ways that resonate, inform, or persuade. This behavior involves selecting the right words, tone, structure, and delivery method to express ideas effectively. It reflects skill in articulating a point of view and actively listening to others to refine understanding and response.
- Communicates effectively with others.
- Effectively communicates a point of view.
- Uses public methods of communication to impact the greatest number of individuals.
- Creates clear reports with impact.
- Is successful in describing and communicating an image of the problem.
- Prepares and delivers messages through verbal and written communication to individuals or groups in order to impact attitudes and behaviors.
- Communicates in a way that encourages employees to think about the issues that currently matter the most.
- Listens attentively to others to better understand their points of view.
- Considers carefully the messages to be sent to employees to ensure they convey the correct sentiment and information.
- Makes effective presentations.
- Able to deliver extemporaneous speeches to influence employees.
InterpersonalInterpersonal is rooted in the quality of relationships and personal credibility. This behavior focuses on trust-building, rapport, and emotional intelligence to influence through connection rather than consensus. Itâs about creating the kind of relational capital that makes others more receptive -- whether in a client conversation, an internal persuasion moment, or a longer-term cultural shift. Influence emerges from likability, consistency, and emotional resonance, not just alignment.
- Develops a good rapport with others.
- Changes how employees value customer relationships and influences them to focus more on long-term satisfaction.
- Builds and sustains a strong personal brand grounded in trust, competence, and ethical conduct.
- Builds personal relationships to more effectively persuade and influence others.
- Builds an interpersonal rapport with clients and customers to more successfully persuade them to purchase specific products.
Situational AwarenessSituational Awareness is about navigating the human, relational, and contextual dynamics surrounding a persuasive moment. It emphasizes strategic timing, political savvy, reading emotional cues, and selecting influence tactics that resonate with a particular audience or moment. This dimension is less about the content of the message and more about the conditions under which the message is delivered. It ensures the "what" lands well by mastering the "when," "how," and "with whom," enabling greater adaptability without diluting intention.
- Assesses power dynamics and informal influencers to determine the most effective pathways to obtain buy-in.
- Analyzes the situation and topics to develop the appropriate strategies and tactics for having the greatest influence.
- Times proposals to align with broader organizational decision cycles for maximum receptivity.
- Knows when, where, and how to act based on the context.
- Monitors cues - verbal, nonverbal, and organizational - to adjust strategy in real time.
- Identifies cultural, political, or organizational sensitivities before making a case, avoiding missteps that could undercut credibility.
- Calibrates messaging style based on the emotional climate, urgency, and readiness of the audience.
- Performs a situational analysis to determine the appropriate way to implement the project.
- Quickly reads shifts in stakeholder sentiment and revises approach without compromising the core message.
Awareness of the Customer/AudienceAwareness of the Customer/Audience emphasizes how well the communicator understands the needs, mindset, and context of the receiver. It's about analyzing who the audience is, what motivates them, and how messages will be interpreted -- then tailoring the approach accordingly. This behavior reflects empathy and insight into stakeholder dynamics, recognizing that influence stems as much from relevance and resonance as from message design.
- Understanding what others need.
- Performs a careful analysis of the audience/stakeholders to determine the necessary drivers of change.
- Is aware of how messages may be received and interpreted by individuals.
- Deeply understands the audience/team.
- Develops sales pitches based on the unique needs of the customers.